Without a doubt, potency drives purchasing decisions. It’s a cult of potency, focused exclusively on a single cannabinoid — THC. It starts with cultivators pursuing THC-rich strain characteristics through the supply chain to the customer, seeking ever-higher concentrations.
By recognizing the potential returns on a high THC product, cultivators have turned their attention to THC-focused breeding programs. But, this pursuit of increasingly more potent strains delivers little return for the consumer. As research has proven repeatedly, high doses of THC don’t increase the high nor improve the therapeutic value.